Kick Of DestinyKick Of Destiny
fanduel
Paper Triangles teamed up with Snapchat to collaborate on an exciting project for FanDuel's NFL Post Season campaign. By leveraging AR to engage and excite fans in a unique and immersive way. Paper Triangles set out to mirror the excitement of FanDuel’s Gronk Commercial with the iconic "Kick of Destiny" moment, and offer fans a memorable interactive experience.
Deep Dive
For the selfie lens users are equipped them a football helmet and transformed into gridiron heroes. It was all about letting the users feel like they were ready to hit the field, just like Gronk. To bring this moment into the realm of AR we created an experience where users were not just spectators; they were the players. Users could kick an AR field goal with a football. The catch? They had to use their actual legs to interact and kick the ball. This brought a whole new level of physical engagement and excitement to the campaign.
Credits
- Frank Shi
- Jessica McCrory
- Heather-Lynn Aquino
- Emily Cho
- Shawn Kim
- Sean Hong
- Xuan Buddhavong
- Harrison Berlin
- Rahul Advani
- Jye Trudinger
